Alive! (1975)

Alive! is the first live album by American hard rock band Kiss, released on September 10, 1975. It is considered to be their breakthrough, and a landmark for live albums. The double-album contains live versions of selected tracks from their first three studio albums, Kiss, Hotter Than Hell and Dressed to Kill. It was recorded at concerts in Detroit, Michigan; Cleveland, Ohio; Wildwood, New Jersey; and Davenport, Iowa on May 16, June 21, July 20 and 23, 1975.

The album's title was an homage to the 1972 live album Slade Alive! by the English rock group Slade, a band that heavily influenced Kiss.

Background

From 1974 to 1975, Kiss released three albums: Kiss, Hotter Than Hell, and Dressed to Kill. Although the three albums helped establish a cult following for the band in the Rust Belt, they were commercial failures. Guitarist Paul Stanley attributed the low sales to Kiss' weak sound when they were in the studio versus when they were in concert. According to Stanley: "I never thought any of our first three albums captured the intensity of what the band was going for or was. And it was a problem because people would come to see us and many of them weren't buying our albums." Kiss was famous for its elaborate stage performances, where the band members would wear kabuki-style makeup, use pyrotechnics, and spit fake blood. Bassist Gene Simmons said that because of Kiss's notoriety, they were kicked off of multiple tours with groups like Argent, Black Sabbath, and Savoy Brown because they were afraid to play after Kiss.

Kiss's record label, Casablanca Records, had similar financial issues. By 1974, Casablanca's profits were declining, so CEO Neil Bogart decided to release a double album of audio highlights from The Tonight Show Starring Johnny Carson, a show that averaged fourteen million viewers a night. Casablanca shipped 750,000 copies, but the album was an enormous failure. Distributors mailed back their free copies, and Casablanca co-founder Larry Harris said: "It hit the floor with a lifeless, echoing thud." The failure negatively affected many acts signed with Casablanca, including Kiss; the band received only a $15,000 advance for the first three albums, and had yet to receive any royalties. As a result of the breach of contract, Kiss began looking at other labels to sign with, and a lawsuit was eventually filed against Bogart.

In a last-ditch effort to save the label, Bogart decided to capitalize on Kiss' onstage notoriety and have the band record a live album. Kiss's manager Bill Aucoin was receptive toward the idea, as he felt the band could finally achieve the sound they sought. He also liked the fact that a live recording would be less expensive than a studio recording. The band members also liked the idea, and within a few days, Bogart arranged the Dressed to Kill Tour. Bogart could not finance the tour, however, so Aucoin paid for the entire tour with his own money, a total of $300,000.

Recording

Alive! was recorded over four stops on the Dressed to Kill Tour: May 16 at Cobo Arena in Detroit; June 21 at Cleveland Music Hall in Cleveland; July 20 at RKO Orpheum Theater in Davenport; and July 23 at [Convention Hall] in Wildwood. The 78-minute double album comprises 16 songs from the band's first three albums. The live performances featured elaborate setups. For example, during the song "100,000 Years," crew members used flamethrowers to engulf the stage in a ring of fire, and Peter Criss' drum kit rose high above the other band members.

Kiss' wild and energetic stage presence did not translate well to the live recordings. Stanley and Simmons had several miscues, such as playing the wrong chords, knocking over mics, and not singing directly into the mic. Producer Eddie Kramer knew that significant dubbing was needed to make the album sound good. For many years, Kiss denied the use of dubbing on Alive!. In Simmons' 2001 autobiography, Kiss and Make-up: A Memoir, he admitted the band had done some post-production alterations: "There have always been rumors that the Alive! record was substantially reworked in the studio. It's not true. We did touch up the vocal parts and fix some of the guitar solos, but we didn't have the time or money to completely rework the recordings. What we wanted, and what we got, was proof of the band's rawness and power." In a 2003 episode of Ultimate Albums, Kiss fully admitted to overdubbing the album. Stanley said: "What we felt was necessary was to capture the energy of the performance, not necessarily having it note for note of what actually happened." Simmons said: "Most people assume it was all live. It wasn't." Criss said: "We touched up what we had to do and I think it only made it better."